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About - Why? was founded by Clive Allen Senior Partner of Westbrook Creative. Through working with clients in the financial markets, he recognised the demand and potential for providing essential information on AIM and to have a new independent source of comprehensive sector information.

In an independent survey, over 500 of the AIM quoted companies were polled. 75% of those responding to the survey felt that it should be easier to provide public investment information. Over 75% already use their website as a means of communication with investors, but around 30% feel they would use AIMListing as the single source of information for their company. Nearly 25% were confident that it will reach new investors. The companies surveyed said that having an ‘independent’ central source of information will be valuable to both themselves and potential investors.

Clive Allen - Director of Aim Listing quotes "The research with AIM companies brought home to us the very great need for a workable, independent live site that is for the benefit of everyone involved in the volatile financial markets. AIM companies are finding it increasingly harder to market themselves and get their assets in front of investors. This site brings all the AIM companies together in one place, our concept is for to be the ultimate destination for all active AIM companies, would be investors, researchers and brokers alike, giving them the first opportunity to have a choice of meaningful independent listing, up to date news and a real source of vital company information."

This research with AIM companies made such a compelling case and as a result was created as an independent venture.